Project overview:

Bank of China (BANK OF CHINA) was officially established on February 5, 1912 with the approval of Mr. Sun Yat-sen, the only bank in China that has been operating for more than 100 years and is the most international and diversified bank in China. 
In June 2017, The BrandZ Top 100 Most Valuable Brands of 2017 was announced, with Bank of China ranked 94th. In February 2018, Brand Finance released its 2018 List of the World's Top 500 Brands, ranking 18th in Bank of China. The Fortune 500 ranked 46th in 2018.
In 2007, Bank of China won the bid amount of 127,660,000 yuan, ranking 1st in the industry and 4th in the Olympic partner.

Brand strategy:

(My Olympics):

Let me interact, I will have unlimited potential

We will:
Turn a documentary program into an integrated, large-scale interactive event.
Establish an inoperaper blood link between bank ingress bank and "My Olympics".
Extending "My Olympics" from 2007 to 2008 has been a major event of constant news value.