1/Brand Landing Overview

Foreign brands (new brands),
Brand strategy and execution solutions to enter China 's (New Geography) market

With the rapid development of China's economy for more than 30 years, China has now changed from a "world factory" to a "global market". Business operators and marketers around the world are clearly aware of and convinced that China is the world's most promising market. Every day, in addition to local enterprises (state-owned, private), from Europe, Oceania, the United States, Japan, South Korea and other countries have poured into China, from the first-tier cities to towns and even villages, in the huge market day and night fierce fighting, we are all planning to surpass the competition's strategy and programs.

2/Brand Landing Confusion and Doubts

Do you have the following confusion:

Brand is a system engineering, a new project do not know where to start?

What should I do if you enter a new industry or region, the market and consumer demand do not understand?

What kind of brand-building program is more competitive and effective?

Can you answer the following questions quickly and accurately: 

For whom? (Who are the consumer groups, their characteristics, consumer psychology and habits.. . . yes?) )

What do you offer? (Products and services, what is the real demand of the consumer group?) Is our positioning appeal clear and accurate? )

What is the profit model? (Brands are the most valuable profitable, what is the brand landing effectiveness solution?) )

3/Brand landing method system