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Name : Watson Coffee
Industry categories :   Agricultural food  |  
Brand strength :   Regional strong brand  |  
The service content :   Diagnosis of consulting  |   Brand strategy  |   Creative design  |  
The project properties :   Old brand new environment  |  
apanage : Hainan, China
time : 2016


Project Overview

Hainan coffee comes from Fukuyama, Fukuyama coffee comes from Houchen. Houchen coffee culture is rich, has a long history, Fushan Houchen Village is the birthplace of Hainan coffee can be tested. Houchen coffee quality, the region grows and produces coffee as early as the world's 50s and 60s has been well-known at home and abroad.

Domestic suitable for coffee growth, planting areas only Hainan, Yunnan provinces, but the scale of cultivation production has long stayed in the farmers' workshop stage, resulting in low level of domestic coffee industry, the chinese people consume most of the coffee dependent on imports. In order to break the domestic coffee market has long been monopolized by foreign goods situation, Hainan Houchen Coffee Industry Co., Ltd. to use Hainan Fushan Houchen this most suitable place for coffee cultivation, determined to develop Hainan coffee industry, to build a coffee industry affiliated with China's aircraft carrier, set up Chinese their own coffee brand.

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