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Name : BERTOLLI
Industry categories :   Agricultural food  |  
Brand strength :   The top 500 global  |   Industry leading brand  |  
The service content :   Diagnosis of consulting  |   Brand strategy  |   Creative design  |  
The project properties :   Old brand new environment  |  
apanage : Italy
time : 2011


Project Overview
"YudoLi" olive oil began in 1865, produced in Italy, is the italian olive oil brand, is recognized as the world's first brand of olive oil, formerly owned by the Unilever Group, Unilever's pillar products and important sources of profit. In 2009, "DodoLi" was acquired by the Spanish SOS Group from Unilever Group for $1 billion. SOS Group is currently the largest food company in Spain, with a series of world-renowned food brands, "Dodo" olive oil bottle type and bottle label design beautiful atmosphere, including light olive oil, mixed olive oil and extra virgin olive oil, a full range of products.

Brand strategy
"Yu Doli" four characteristics: 1, the world's first olive oil brand, best-selling 57 countries in the world, more than 30 million households are "Yu Doli" olive oil loyal consumers, sales in the United States accounted for more than 40% of the entire U.S. olive oil market sales. 2. The selection of olive fruits is more stringent than that of the European Union and other international standards, with less than 20% of the olive sits eventually passing the screening. 3, began in 1865, with up to 150 years of history, Italy's original bottle imports, quality assurance. 4, bottle type and bottle label design style unique, beautiful atmosphere, everywhere highlight the international olive oil brand style.

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