Current position:home > Case

Name : Safflower Flower Seed Oil
Industry categories :   Agricultural food  |  
Brand strength :   Industry leading brand  |   Regional strong brand  |  
The service content :   Diagnosis of consulting  |   Brand strategy  |   Creative design  |  
The project properties :   Old brand new environment  |  
apanage : Tianjin, China
time : 2010


Project Overview

Tianjin WTO Group invested heavily to occupy the world's largest safflower seed production area - Xinjiang Yumin County upstream resources, edible oil new category - safflower seed oil production. Safflower seed oil is a "scarce living element" that has emerged in recent years, rich in unsaturated fatty acids - linoleic acid is the highest content of all edible oils, which in addition to Xinjiang Yumin's safflower seed oil as the most, by nutritionist analysis of ingredients, safflower seed oil nutrition and health care than olive oil, deep-sea fish oil and tea oil, play a "softening blood vessels, Promote microcirculation, reduce fat and reduce blood pressure, promote metabolism, regulate the role of endocrine.

Brand strategy
Products between pure peanut oil and olive oil supplementary categories, safflower seed oil production is scarce, unique quality, company strategy and so on constitute the core of product design, but also the core elements of the brand appeal of safflower.

Copyright © 2006-2020 Grand international consulting  All rights reserved! Grand Group

GRAND GROUP 旗下品牌咨询机构   咨询电话 400 1686 187