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Name : BORGES
Industry categories :   Agricultural food  |  
Brand strength :   The top 500 global  |   Industry leading brand  |  
The service content :   Diagnosis of consulting  |   Brand strategy  |   Creative design  |  
The project properties :   Old brand new environment  |  
apanage : Spain
time : 2009


Project Overview

The Earl began in 1896, a century-old brand, Spain's first export, exports to nearly 200 countries in the world, 25 of which sold the first, known as the international olive oil master. Far ahead of its rivals. In 2000, Earl Borges was named "Spain's Best Food Company" by the central government of Spain. In 2002, Earl Borges was rated Excellent by the leading U.S. food rating agency. Earl Borges Labs has long been one of the few laboratories certified by the International Olive Oil Association for its annual inspections. Earl's Olive Oil was selected as the only designated olive oil brand in Spain at the Shanghai World Expo, and the only designated oil for the dinner of Spanish government officials. Earl Borges Olive Oil Tasting Group is also one of the few tasting groups in the world that has been certified by the International Olive Oil Association.

Brand strategy

According to China's current market consumption trend of olive oil, we have developed a "old brand new environment landing plan" for Borges in line with consumer demand, innovative a number of new product series, quickly occupy the high-end olive oil market.

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