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Name : Hanyuan Industrial
Industry categories :   Agricultural food  |   Mechanical production  |  
Brand strength :   Industry leading brand  |   Regional strong brand  |  
The service content :   Diagnosis of consulting  |   Brand strategy  |   Creative design  |   Brand promotion  |  
The project properties :   Old brand new environment  |  
apanage : Hanzhong, China
time : 2007


Project Overview

Hanyuan grease originated from the last century local oil factory, after the reform of wind and rain, the beginning of the 21st century changed to Hanyuan Industry and Trade Co., Ltd., in 2008 the company launched a brand strategy, it is renamed Hanyuan Industrial Group, and the introduction of Hanyuan tea oil, Fengyufang walnut oil and other Qinling Bashan special products.

Brand strategy
The main brand of the company is promoted;
Hanyuan Shan tea oil brand design upgrade:
At the beginning of 2009, the product line was extended to five series,
In August 2009, the product sold out in a hurry;
Feng Yufang Wujin Gongmi brand building:
To market at the end of 2009;
Fengyufang wild walnut oil brand planning and construction:
2010 high-end market entry;
Qinbat production brand is in the process of planning
Looking forward to more highlights

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