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Name : STAR
Industry categories :   Agricultural food  |  
Brand strength :   The top 500 global  |   Industry leading brand  |  
The service content :   Diagnosis of consulting  |   Brand strategy  |   Creative design  |   Brand promotion  |  
The project properties :   Old brand new environment  |  
apanage : Spain
time : 2007


Project Overview
STAR Star began in 1898 and enjoys too many achievements and honors, with products all over the world. In 2000, STAR Star was awarded the "Best Food Company in Spain" by the Spanish Ministry of Agriculture, Fisheries and Food Industry. In 2002, STAR Star was rated EXCELLENT by the leading U.S. food rating agency. STAR Star olive oil exports have been the number one in Spain since 1998 and have not been shaken since. Spain typically produces 50-60% of the world's olive oil, making it the world's largest producer and exporter of olive oil. People's trust and support comes from STAR Star's meticulous pickiness and pursuit of quality. STAR Star brand company has already passed the ISO9001 quality management system certification and ISO14001 environmental management system certification, its products have long passed the HALAL Muslim food certification and KOSHER kosher kosher food certification, for all kinds of different religious beliefs of the population. STAR Star olive oil complies with U.S. Food and Drug Administration (FDA) regulations, the u.S. sales number one, is the world's safest olive oil.

Brand strategy
According to China's current market consumption trend of olive oil, we have developed for Star in line with consumer demand for the "old brand new environment landing plan", that is, including brand logo update, at the same time, the product line combing, store space atmosphere experience, more in line with the needs of Chinese consumers. When working projects, we should consider the geographical customs of Western Europe, but also consider the global strategy, grasp the attributes of the food industry, but also grasp the unique elements of olive oil.

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