Project Overview

Beijing Mercedes-Benz Automobile Co., Ltd. (Beijing Mercedes-Benz) was established on August 8, 2005, is Beijing Automobile Co., Ltd. and Daimler, Chrysler three companies jointly invested in research and development, engine and vehicle production, sales and after-sales service as one of the Sino-German joint venture.

At present, Beijing Mercedes-Benz has established the world's largest area, the most comprehensive, the largest production of Mercedes-Benz passenger car manufacturing base, with Daimler's first Mercedes-Benz automotive engine manufacturing plant outside Germany, Daimler joint venture in the largest research and development center, It has become Daimler's only joint venture in the world with three platforms, both front and rear, and powersystems, as well as the first vehicle manufacturer in China to be awarded the title of "World's Best Factory" and the first "Green Demonstration Factory".

Brand strategy

China and Germany three countries very different culture, three different claims, so the logo of the new joint venture, after a wave of three fold over a period of 15 months, the team with the revision of dozens of times, and finally the acronym program to obtain consensus, but also a balanced appeal of different cultures.

The oval contours are the iconic symbols of the automotive industry, the left and right dynamic rotors are the symbol of interactive fusion, the BBDC tilting to the right 15 degrees represents aggressive, fine corner handling is the Pursuit of Excellence of the Mercedes.