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Name : Anhua Primary School, Dongcheng, Beijing
Industry categories :   Government agencies  |   Cultural education  |  
Brand strength :   Industry leading brand  |   Regional strong brand  |  
The service content :   Diagnosis of consulting  |   Brand strategy  |   The enterprise culture  |   Creative design  |   Brand promotion  |   Brand management  |  
The project properties :   Old brand new environment  |  
apanage : Beijing, China
time : 2015


Project Overview

Anhua Primary School was founded in 1936, is located in the beautiful environment of the Anhuali District, covers an area of 7230 square meters, the school environment clean and elegant, strong artistic atmosphere, the existing teaching class 15, 340 students, 41 staff.

Collective

China has always lacked collective consciousness and backward group projects. Anhua a small use of its historical accumulation (Golden Fan Tube Music), to guide students to gradually establish collective values, fully aware of the importance of collective consciousness in students and life, and thus establish self-spiritual DNA, with the perspective of the overall situation of the collective, to promote the common development of individuals and collectives, so as to inherit and carry forward the inner spirit of the school characteristics.

Beauty

Schools can provide all-American personality education, children according to their own interests and hobbies to choose special projects, each child can be in an Anhua small school to develop a beautiful habits, beautiful temperament, and can deeply cultivate students' artistic aesthetic ability, so as to play a subtle role in children's future life.

The implementation of the project plan is based on "collective and beautiful", through three levels of "collective, art, beauty" (collective consciousness, collective behavior, artistic talent, art and beauty, art team, art beauty, beauty of life) how to achieve the "collective and beautiful" theme. Each dimension describes the direction of work and specific work content of the project from the objectives and specific measures to develop the "Anhua Collection Sakura" representing Anhua's unique personality, good behavior, expertise and physical and mental beauty.

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