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Name : Yuzhong Primary School, Xicheng District, Beijing
Industry categories :   Government agencies  |   Cultural education  |  
Brand strength :   Regional strong brand  |  
The service content :   Diagnosis of consulting  |   Brand strategy  |   The enterprise culture  |   Creative design  |   Brand promotion  |   Brand management  |  
The project properties :   Old brand new environment  |  
apanage : Beijing, China
time : 2014


Project Overview

Yuzhong Primary School is located at the junction of Haidian, Chaoyang, Xicheng, covers an area of 6300 square meters, although only a short 14 years of school history, but it is fully equipped, functional, there are 26 student classrooms, equipped with closed-circuit television, physical projectors and other equipment; , music, nature, labor classrooms and other professional classrooms. There is also an introduction to this floor in each floor of the corridor. The first floor is the science and technology corridor, the second floor is the ancient poetry corridor, the third floor is the art calligraphy corridor, the fourth floor is the music corridor.

The theme concept "Free Bloom and Beauty" Interpretation

Freedom is the premise, bloom is the process, beauty is the result.

Free space, free thought, free choice, is the necessary condition for the realization of the whole theme. Freedom here is freedom under relative rules, in keeping with the freedom of the child's nature.

Bloom ingesting is the normal performance of children in daily life and learning, childhood time, the need to release the greatest potential, bloom carefree happiness.

If the campus is a garden, the teacher is the gardener, the child is the beautiful flowers, but also the result of cultivation.

Freedom blooms is the state, beauty is the pursuit.

The state of free bloom is the most beautiful state, but also the pursuit of small, beautiful bloom.

Freedom is beauty, bloom is beauty, freedom bloom is great beauty.

The three are progressive relations, Yuzhong Primary School through the first two, and ultimately achieve beautiful bloom.

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