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Name : Peking University HSBC Business School
Industry categories :   Cultural education  |  
Brand strength :   Industry leading brand  |  
The service content :   Creative design  |   Brand promotion  |  
The project properties :   Old brand new environment  |  
apanage : China
time : 2010


Project Summary

Founded in 1898, Peking University and HSBC Were established in 1864, and in 2008 they joined the HSBC Business School, combining a century-old academic tradition, deep cultural heritage with HSBC's business acumen and international perspective. This feature also enables Peking University's HSBC Business School to have world-class leadership from its inception. Peking University's HSBC Business School is best regarded for "Honor and Responsibility", which is in line with the management philosophy of West Point, America's best business school, which nurtures countless talents and business leaders and is being introduced entirely by HSBC.

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