Project Overview
Headquartered in London, the group currently employs 55,000 people worldwide and has products in more than 200 countries around the world. Cadbury is the world's second-largest confectionery company, the second largest gum company, the third largest soft drink company, and the only company with chocolate, candy and chewing gum products.

Brand strategy
Grand offers a brand design for the Smart Heart Jade range of chocolates, with thick chocolate leaping out.