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Name : Hai Yan Tang
Industry categories :   Agricultural food  |  
Brand strength :   Industry leading brand  |  
The service content :   Diagnosis of consulting  |   Brand strategy  |   Creative design  |  
The project properties :   Old brand new environment  |  
apanage : China
time : 2011


Project Overview
Hai Yan Tang - China's flagship brand, the company positioning "water culture", is to borrow the "heqing Hai Yan, Guotai Min'an" auspicious meaning, to interpret the "create blue industry, the development of green cause" of the company's "create blue industry, the development of green cause" purposes. Newly launched court chef delicious seafood.

Brand strategy
French cuisine is world-renowned, convinced that "inventing a new way of cooking is more beneficial to human well-being than discovering a planet". Louis XIV, the "King of the Sun" with superhuman intelligence and memory, has a natural, unparalleled appetite for mouth-to-mouth. Historians commented on him: "It was his profligacy that made France the decider of fashion at the end of the 17th century". The love story between the French emperor and the queen, Maria Tress, has made many of the cuisines that have been around today. Louis XIV in order to love his wife, the implementation of the breakfast "revolution": Louis for her in the royal dining room ad hoc "court cook", specializing in breakfast seafood. He also single-mindedly asked chefs to use Italian white truffles, lamb belly bacteria, Chinese pine and other rare savoury bacteria to make ingredients and sauces, cooking a variety of seafood. Delicious seafood from the "court chef" is gradually accepted by the French upper class, and is enjoyed as a fine snack in the salon slot of the most noble woman in social settings.

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