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Name : Huawei
Industry categories :   Financial business  |   Mechanical production  |  
Brand strength :   The top 500 global  |   China's top 500  |   Industry leading brand  |  
The service content :   Diagnosis of consulting  |   Creative design  |  
The project properties :   Old brand new environment  |  
apanage : China
time : 2010


Project Overview
Huawei is the world's leading provider of telecommunications solutions. Huawei's 2009 sales reached $21.821 billion (RMB149.1 billion) and net profit of $2.672 billion (RMB18.3 billion), making it the only company in the top 500 to go public, ranking 397th, according to Fortune magazine. We are responsible for the european high-end customer gift packaging design.

Brand strategy
Huawei Russia provides expensive gifts to high-end customers, and when we study the geographical history and culture of the two countries, we found that the Russian nobles drank Chinese tea daily as early as the Qing Dynasty. Therefore, the creation of Huawei Concierge Tea, Huawei -Chinese culture - Chinese tea opened in turn, showing the brand at the same time, for high-end customers to provide a special experience.

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