Project Overview
Beijing wine, one of the series of liquor of grain liquid, the use of the same raw materials, technology and from the same wine kiln. It is characterized by a rich, sweet, soft, long aftertaste. Listed for more than 9 years, sales of more than 50,000 tons of Beijing wine, sales revenue of more than 1.5 billion yuan, the capital of the vast number of consumers love the brand, known as the "Beijing wine phenomenon."

Brand strategy
Beijing wine on the 10th anniversary of the listing, blooming flowers constitute a 10-character type, large-scale Palace Palace complex, strong red reveals the solemn imperial city culture.

Excerpts from the 10th Anniversary Celebration Of Beijing Wine Listing
Olympic bid: Olympic boost 
Event Date: July 13, 2006    
Venue: Olympic Park
Participants: Sugar and Wine Company Executives, Marketing Personnel, Executive S
News Media: Beijing Times, Beijing Evening News, Beijing News, Beijing Youth Daily, Beijing Morning Post, Beijing TV, Beijing Daily, Boutique Shopping Guide, Huaxia Times
Event Host: Beijing Liquor Public Relations Department Manager  
Event slogan: the fifth anniversary of the Olympic bid, the 10th anniversary of Beijing wine / hot and hopeful Olympic Games, the cold monsoon war heat
9:00 a.m.-12:00 p.m. 14:00-18:00
Choose 6 Olympic venues construction site, close to the Olympic workers, the scene to give a cool x x mineral water (physiological salt water) 600 pieces.
20:00-21:00
Best Olympic Film in the Open Air, "Fire's Chariot" (Alternative "Miracle," 2008)
21:05-21:35
Ten Olympic salute roar, Beijing Wine Company announced the ten-year celebration dress "Olympic salute" will be listed, the grand ceremony blooms, "Beijing Wine Decade" praise / Beijing wine version of "Toast Song"
21:40-22:40
Best Olympic Film Under fire
23:00 Clearance, End