Project Overview
AIDS in modern society is ravaging human life, young people to fight AIDS is the top priority. By the Song Qingling Foundation China Charity Federation, China Education Association and other five departments to lead the establishment of the "China Youth AIDS Prevention and Control Education Project" (referred to as the Qingai Project). Since its launch on June 28, 2006, the influence has grown, with the call of many public figures, such as Ambassador Bai Yansong and The Spokesperson of Yu Shuangyu.

Brand strategy
"Qing ai Project" "Green" "Ai" word combination, constitute a heavy "responsibility" word;