Project Overview
Expo, as the name implies, is the World Expo, is the world's cultural technology, science and technology and industrial technology classic exhibition. The 2005 World Expo was held in Aichi Prefecture, Japan, with the theme of "Natural Wisdom". The China Pavilion of the Aichi World Expo is decorated with the 12 zodiacs, Kowloon Wall and other landscapes with strong Chinese characteristics, and its theme is "Nature, City, Harmony - Art of Life".

Brand strategy
How to show China, how to show Chinese culture, how to tie the theme, has become a difficult problem in China's design industry. The brand strategy is built with the West Hanyun animal print, which is in line with the theme of the Expo. The West Han Dynasty laid a deep foundation of Chinese-Han culture, and the meaning of the cloud-like animal pattern fits the theme of the 2005 Japan World Expo.

Showcase the fusion of Chinese culture and modern society, the perfect brand experience

The China Pavilion received 5.7 million visitors, accounting for a quarter of the total number of visitors to the Expo, which was 22.05 million.