Project Overview
Dalian Shanghai Pintang is an advocate and navigator of sea cucumber ready-to-eat culture, "science and technology is the first productive force", Shanghai People after years of painstaking research on the use of traditional sea cucumber methods, the first research and development of sea cucumber ready-to-eat products. After 10 years of market contact, from the consumer shopping habits, the "gourmet" brand launched on the market, once listed, that is sought after.

Brand strategy
On the basis of fully understanding the products of sea cucumberproducts, the brand and product line of Shanghai Product hall in accordance with the series of systematic planning, and create a corresponding theme map and product packaging at the same time, developed the overall brand promotion program. Sub-brand gourmet brand landing solution, Happy/Time/Happy Smile/Easy Tone/and so on is the brand's personality.