Project Overview
It is the media award jointly created by the civil and academic circles after the Fan Changjiang News Award and the "Yu Endeavour News Award" in the history of the new Chinese media, which is a perfect and useful complement to the official news award, and embodies the independent judgment vision and value standard of the academic circles. If the Chinese media is the Great Wall, then every media person is one of the bricks, every media is built on the Great Wall of a fire tower.

Brand strategy
The solid Great Wall marks that the Chinese media is to uphold justice, to defend the truth, to build the Great Wall of spirit, and to build the Fire Tower, which is a symbol of communication, which means that the task of the media is to disseminate information, publish information, shape the brand, and build the industrial chain.