Project Overview
Winterless , the leading brand of clothing flocs, is the most warm-up brand in the same-gram category. With the absolute advantage of the French fashion market, the gorgeous "sun flower" to the fashion trend people do not have the winter world.

Brand strategy
The sun is the source of energy for the earth's life, and the core function of the floc is to keep warm. In this regard to determine the brand name and advertising language winterless, Without winter's world, while the sun flower-based visual brand image let the audience, fresh memory.