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Name : Scavenger
Industry categories :   Financial business  |   Mechanical production  |  
Brand strength :   Industry leading brand  |  
The service content :   Diagnosis of consulting  |   Brand strategy  |   Creative design  |  
The project properties :   Brand new ground  |  
apanage : Germany
time : 2009


Project Overview
Scavenger is a lubricant brand based on the development of Germany's mature automotive industry. She has a reputation in many brands around the world for her superior performance and leading research and development capabilities.

Brand strategy
Scavenger, the country where the German automobile industry was born and emerged, is also the most mature country in the automotive-related industry chain. Rigorous, persistent typical Germanic people as a brand spokesman Shi Kaiwei as a high-end lubricant cleaning agent brand, is new to the ground. The Scavenger brand slogan is identified as "Loves the car, Loves living" (love car, love life).

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