Project Overview
The BOULEVARD brand was born in 1978 in Acan, the ski capital of the United States. In the early 90's, the company took the lead in the industry put forward the "fashion outdoor" concept. In 2009, after conducting an investigation and analysis of the Chinese market, the company decided to promote the "freedom to wear" outdoor concept, and began to fully launch the development plan of the Chinese market.

Brand strategy
Today's outdoor sports, is to really return to nature, so we developed the BOULEVARD brand after the promotion of the brand strategy, the overall dissemination and depiction of natural mood and feeling. Enclosure: In the middle of the mountain-shaped forest road, the brand of mountain forest road is outlined vividly, and shows the quiet and far-fright mood of the mountain forest road. Mountain - for the distant stretch of mountains, forests - for the depth of the extension of the forest, road - for the future to expand the road, the mountain is majestic fusion of handsome, forest is lush and rules, the road is quiet with deep ... ...