Project Overview
In 2005, the United States Disrebon Group with new teeth whitening technology and strong capital, came to China. Come to the new country, in the face of the new market environment, how to enter the market, has become the primary problem.

Brand strategy
"The name is not good is not right", tooth porcelain white Chinese once flashed, has become famous. Lang Lang's Chinese name, "crown teeth", give son- and clear impression. With international norms, excellent brand image, tooth porcelain white quickly knock edgy market, with television advertising into the tens of millions. Professional technology, international brand, intuitive image and other advantages, so that the brand won the 2006-2007 "China Brand Yearbook" second prize.