Project Overview
Huangjia Lighting - China's lighting industry leader, China's most influential lighting industry integrators, China's lighting culture. Founded 15 years, after accumulation, precipitation, development, facing the lighting industry competition is extremely white-hot degree, the urgent need to do the overall brand promotion.

Brand strategy
After the lighting industry is confused, the group's culture is ambiguous, communication butt time differences and other hardships, we put forward the project "five-star Huangjia" concept, finally recognized, and then the five core concepts "faith, fine, courtesy, wisdom, all" gradually surfaced, other corporate concepts are also solved. With the support of the idea, brand promotion needs brand positioning. Strategy, extended to the image, space, products and many other aspects gradually clear and clear.