Project Overview

Sino-American Metropolis Life Insurance Co., Ltd. ("Metropolitan Life") is a joint venture between MetLife Group of America and Shanghai United and Investment Co., Ltd. On the fifth anniversary of the U.S. Metropolis's entry into the Chinese market, it commissioned the design of the image of the fifth anniversary celebration. MetLife is the nation's number one life insurer and 39th in the Fortune 500.

Brand strategy
Life insurance companies, with a focus on life and health as the main focus. We set the theme slogan "Love, Never Stop" for the 5th Anniversary Celebration. Image creativity from the United States metropolitan image spokesman - Snoopy's footprints, constitute a large comma, footprints are composed of many hearts, the perfect interpretation of the "love, never stop" theme, the logo negative type for 5 words.