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Name : Bombardier
Industry categories :   Financial business  |   Mechanical production  |  
Brand strength :   The top 500 global  |   Industry leading brand  |  
The service content :   Diagnosis of consulting  |   Brand strategy  |   Creative design  |  
The project properties :   Old brand new environment  |  
apanage : Canada
time : 2009


Project Overview
Bombardier is an international transportation equipment manufacturer headquartered in Montreal, Quebec, Canada. The industry ranks first in the world. The main products are regional aircraft, business jet aircraft, railway and high-speed railway locomotives, urban rail transport equipment. 

Brand strategy
China's huge market makes Bombardier group attaches great importance to its development. Greater China VIP room layout, but also carefully considered layout, to highlight is more cultural and product characteristics.

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