Project Overview
Universal Expo, an acronym for Exposition; Also known as World Fair or World's Fair, it is a distinctive forum that encourages creativity and active participation. Combining science and emotion will help the new concepts, new concepts and new technologies of human development to be displayed to the world. It is characterized by a long time, large-scale exhibition, many participating countries, far-reaching impact. Therefore, the World Expo is known as the world economy, science and technology, culture, "Olympic" event. The 2010 Shanghai World Expo to "harmonious city" concept back and forth to deal with the "city, make life better" appeal. China's 2010 Shanghai World Expo will be a great event to explore the life of mankind in the new century, China's 2010 Shanghai World Expo will be a symphony with "innovation" and "integration" as the main melody, China's 2010 Shanghai World Expo will be a great gathering of people from all over the world. The 2010 Shanghai World Expo in China will be a wonderful dialogue of human civilization, and this century-old declaration will bring together the insights of people of all countries at the World Expo and carry people's deep thinking and broad consensus on the future cooperation of the world and the future development of mankind.

Brand strategy
The appeal of "better city, make life better" determines the style of the Shanghai World Expo's external publicity. We uphold the traditional Chinese painting style, while integrating the elements of China's high-speed rail, to the friends around the world to convey a beautiful invitation.