Project Overview
PetroChina ranked 13th in Fortune's 2008 Fortune 500 ranking. Its brand Kunlun brand SODm urea, SODm urea with its excellent quality and remarkable effect, by the farmers friends welcome and trust.

Brand strategy

Its brand Kunlun brand SODm urea, SODm urea with its excellent quality and remarkable effect, by the farmers friends welcome and trust. It obviously slow release, high efficiency, green, environmental protection effect, to achieve the farmers friends long-awaited "less input, more food, good food" purpose. In order to consider the audience convenient to read the album, this album design graphics are not rich. With the text, so that the text from the picture to speak. Color, the use of warm colors and green-based, color use, so that farmers friends see the picture book at the same time, more a sense of intimacy, closer.