Project Overview
Haier Group - the world's first brand of white goods, in June 2008, in the Forbes "World's Most Prestigious Top 600 Enterprises" selection, Haier ranked 13th. In order to seize the opportunity of the 2008 Beijing Olympic Games, the introduction of high-definition set-top box products.

Brand strategy
We extractelements from the group logo, created a high-definition set-top box product theme map - "smooth powder", the transmission of the mother brand DNA at the same time, a better interpretation of product characteristics, and from all aspects of the display of Haier brand culture atmosphere.