Project Overview
The company is a global brand food and beverage manufacturer. Over the course of more than 100 years, Kraft has grown to become the largest in North America and the world's second largest food and beverage company with its high-quality products and innovative capabilities, selling many of its well-known brand products in 145 countries around the world. Taiping's five product brands landing solutions.

Brand strategy
The brand characteristics of fmcg products determine that the image requirements of this kind of brand are straightforward and outstanding, and the "Brand Landing Style Code" has been formulated in accordance with such principles.