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Name : Golden Rain
Industry categories :   Agricultural food  |  
Brand strength :   Regional strong brand  |  
The service content :   Diagnosis of consulting  |   Brand strategy  |   Creative design  |  
The project properties :   Old brand new environment  |  
apanage : China
time : 2012


Project Overview
Inner Mongolia Jinxuan Group, is a diversified integrated group of companies, operating industries have grain and oil production, circulation trade, food processing, regional specialty processing and sales, road bridge construction, construction, real estate development and so on. Group based on the advantages of the river plain resources, multi-industry development, now has 5 subsidiaries, more than 600 employees, including grain and oil products are sold throughout the country.

Group under the grain and oil enterprises ---- Inner Mongolia Golden Grain and Oil Food Co., Ltd., formerly known as Wuyuan County Golden Oil and Grease Factory, was founded in 2004. The company is located in the hinterland of the Hetao Plain, Wuyuan County, adjacent to the Beijing-Tibet Expressway, 101 National Road, Baolan Railway and Bayangar Airport, traffic is very convenient. Since its inception, the company has given full play to the advantages of the "Sunflower Town" Wuyuan County natural resources, the introduction of advanced technology and equipment, and continuously improve product quality, after several years of development, has now formed a raw material acquisition, grease processing, Kwairen processing, feed processing integration of the circular industry company. The company has been rated for many years as "integrity unit" and "100 best integrity enterprises", refined sunflower oil and hemp oil best-selling Bayangar League, while radiation surrounding the League City, and even north-east China region.

Brand strategy
Mongolian Plateau (natural/non-polluting/green/minority) - grassland civilization, river cover plain (magical/rich/rich/spectacular/green) - Dahe civilization, Wuyuan County (rich in the Spring and Autumn Warring States /Agriculture County/Sunflower Town) - Farming civilization, the company brings together many civilizations meet the strong resources, based on the scientific system brand strategic planning, to create sunflower oil representative brand.

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