Project Overview
China Metallurgical Group, a mega-enterprise group under the supervision of the State Council's SASAC, is a pioneer and builder of China's metallurgical industry, ranking 315th among the Fortune 500 companies in the world in 2010.

Brand strategy
China Metallurgical Group's brand China Metallurgical Heavy Industries developed a super-large wire winding multi-directional forging to fill the domestic gap, once the product research and development, it forced international brands to quickly reduce prices. The brand highlights the core technical characteristics of the product, and the minimalist composition is suitable for application in a variety of materials and environments.