Project Overview
Fang Zhengshijia Chinese medicine is located in the middle of Xiangshan, is a Chinese medicine culture and health culture into one of the high-end clinic institutions. Advocated by the Chinese medicine family, Mr. Niu, the investment of beidafang Zheng Group, to "restore the ancient Han medical system, carry forward the national cultural spirit" as its mission, gathered a lot of excellent old experts, professors, in order to revive the common goal of Chinese medicine and the same desire, in order to complete the historical mission given to traditional medicine by the times, to build a new Sega medical model. The organic integration of treatment and health care, and then with modern science and technology to assist diagnosis, determine the efficacy, completely relieve the Chinese medicine "pseudo-science" embarrassment, supplemented by a scientific information management system, comprehensive supervision process, improve services. ShiJiaJu Xiangshan embrace, the spirit of the party is pure and the spirit, medical skills to the body of the world many good friends gathered and respect the medical law, since it is to seek the study of change and is designed to live and raise the heavenly yuan only.

Brand strategy
At the beginning of the project, we undertake brand strategy, brand image until product packaging, environmental atmosphere, etc. After the Chinese medicine industry and Fangzheng Group's systematic analysis, the other side Zheng Shijia made a "high-end humanist Chinese medicine health care service institutions" positioning. And in accordance with the standards that can be copied in the chain developed the Fang Zheng Shijia brand strategy manual, respectively, from the space, time, sleepless, connotation, core and standards of the brand establishment has been standardized.