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Name : China Railway Construction
Industry categories :   Mechanical production  |  
Brand strength :   The top 500 global  |   China's top 500  |   Industry leading brand  |  
The service content :   Diagnosis of consulting  |   Brand strategy  |   Creative design  |  
The project properties :   Old brand new environment  |  
apanage : China
time : 2009


Project Overview
China Railway Construction is China and even the world's most powerful, the largest large-scale integrated construction group, in 2006 and 2007 was selected in the "World's Top 500 Enterprises", ranked 485th and 384th, respectively. In 2008, the CSRC required some high-quality listed state-owned enterprises to disclose the previous year's social responsibility report to the public and shareholders.

Brand strategy
Due to the project time constraints, heavy tasks, China Railway Construction abandoned long-term cooperation of the Hong Kong company, after 20 days and nights, the hard work paid finally returned, the report has been released by the company's external directors three consecutive praise, won two awards in the industry. The whole volume of social responsibility report, the integration of annual performance presentation at the same time, interspersed with brand image section, increase reading at the same time, innovation in the field of operation style.

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