Project Overview
In order to help children suffering from hernia in poor families in the western region get timely and good surgical treatment, relieve the patients, reduce the financial burden of the family, the Ministry of Civil Affairs and the Li Ka-shing Foundation decided to cooperate in the implementation of the "Western poor families of hernia children surgery rehabilitation program" (referred to as "hernia surgery rehabilitation program").

Brand strategy
Care, health, hope is the theme of the project, logo is a four-leaf grass deformation, legend is eve from the heavenly Garden of Eden to the earth, the first leaf represents true love, the second leaf represents health, the third leaf represents hope, the fourth leaf represents happiness. The logo is taken from the image of the Li Ka-shing Foundation, which has evolved from the image of a child jumping with open arms and joy.