Project Overview
Chinese Life Insurance Co., Ltd. (or Life Insurance) is a national life insurance company established in 2005 by Chinese Private Insurance Group Corporation. The company is headquartered in Beijing, registered capital of 8.802 billion yuan.

Brand strategy
The company was prepared to start the brand building work. The brand follows the group logo, adhering to the truth-seeking, honest, hard work, innovative spirit, in the image of continuity and innovation level, space experience atmosphere, as well as gift development and many other levels, shaping a full of humane care of the international first-class insurance companies. At the same time, the "moral great wall of life" core concept, in the company image wall and open gift creative design for a perfect interpretation. Nowadays, life insurance has become the leader of life insurance industry.