Project Overview

Panasonic is a multinational company originating in Japan with more than 230 companies worldwide with more than 290,493 employees. More than 54,000 of them are in China. In 2001, total sales totaled more than $61 billion, ranking 26th among the world's top 500 manufacturing.

Brand strategy
Panasonic projectors are available to promote style management and creative design. According to the product characteristics "full closure dust, power protection, strong light induction" created the theme of advertising "glass cover, door god, gecko, hard hat" and other chapters.