Project Overview

The name Chima is China Marketing, a Company of the Far East of Germany. It is a recognized expert who has made personal and group-tailored trips to China. Currently, there are offices in Aachen, Frankfurt, Beijing, Shanghai and other cities.

Brand strategy
The original brand image is aircraft, trains and the earth, representing trade and tourism between Germany and China, taking off through work (here is the word), but also the company's chairman and founder left the total surname of a variant. After full diagnosis, the original brand symbol is too industrial color, industry attributes and modern customers' awareness of business tourism can not be communicated. After several research and communication, located in the sino-European business bridge and messenger, easy partner of the "butterfly" image once displayed, it was well received, and finally by the German Mayor of Aachen Chin Ding (mayor for the German Design Association director). The Brand slogan of Than More Travel highlights the character of Sima.