Project overview:

Badaling Great Wall is located at the northern mouth of the ancient road of JundushanGuangou in Yanqing District, Beijing. History is one of the nine seimen, is the essence of the Great Wall, in the Ming Great Wall, unique representative. Badaling Great Wall well-known in China and abroad, full of global reputation. It was the first place where the Great Wall was opened to visitors. So far, Badaling has received 130 million Chinese and foreign tourists, including Nixon, Reagan, Thatcher, Gorbachev, Elizabeth, Heath and other 372 foreign heads of state and many other world figures to visit Badaling sightseeing. This situation is rare in the world's scenic spots. Badaling Great Wall to visitors, impressed and endless aftertaste.

The millennium dragons, however, need to wake up; the well-known Badaling attractions need to be upgraded...

Brand strategy:

First of all, the Great Wall is

Five thousand years of totems

Dragons for the totem of the Huaxia ethnic group

The Great Wall is the Dragon of the Chinese People

For thousands of years

The second Great Wall is

The Awakening of 40,000 People

The singing of the national anthem,

so that the Great Wall in people's hearts sublimation

National spirit and national consciousness.

Again the Great Wall,

Inspire the self-confidence of every yan Huang's children, and then rise to a strong sense of pride and patriotic enthusiasm.

The Great Wall is the order boundary between farming and nomadic civilization, and it is also a buffer zone, which ultimately promotes the integration of civilization and creates the Chinese nation of today's diverse and integrated.

So

The Great Wall, the image of the Chinese nation totem

The Great Wall, a symbol of the chinese spirit

The Chinese nation, a self-contained national entity, has formed a self-conscious entity of solidarity under the pressure of external forces.

The wisdom and emotion of the Chinese children are closely connected with the ancient Great Wall.

Patriotism, will, courage and strength are the connotations of the great building that the three thousand years of civilization of the Chinese nation has given to the Great Wall.

So

Badaling Great Wall is not only a symbol of the Great Wall, but also a symbol of Chinese tourism, he is a symbol of Chinese and Chinese culture.

Badaling Great Wall to become the stage of Chinese hero Hao Jie, the world's children of Mecca.