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Name : China State Construction
Industry categories :   Financial business  |   Mechanical production  |  
Brand strength :   The top 500 global  |   China's top 500  |   Industry leading brand  |  
The service content :   Diagnosis of consulting  |   Brand strategy  |   Creative design  |   Brand promotion  |  
The project properties :   Old brand new environment  |  
apanage : China
time : 2012


Project Overview
China State Construction Engineering Corporation (hereinafter referred to as China State Construction Corporation) was formally established in 1982, formerly known as the State Construction Administration, is a small number of not occupy a large number of state investment, do not occupy the country's natural resources and operating patents, to engage in a fully competitive construction and real estate industry for the core business and grow and develop the state-owned important backbone enterprises.
Founded 30 years ago, it has gradually grown into China's largest construction real estate conglomerate and China's largest housing construction contractor, is the largest multinational construction company in developing countries and regions, as well as the world's largest residential engineering builders, long ranked first in China's international engineering contracting business. Since 2007, China Construction Corporation has successfully entered the ranks of the world's top 500 enterprises, ranked 147th in the Fortune 500 in 2011 and 100th in the Fortune 500 in 2012.

Brand strategy
Thirty years of Chinese architecture, is a far-sighted planning, is a magnificent picture of the world, is the accumulation of square bricks, is the essence of rigorous refinement; The whole celebration from six months ago, the preparation, the details of the design, the finalization of slogans, gift ideas, programming, venue layout ... We have witnessed a group of 30 years of glory, but also feel the spirit of excellence in China," we firmly believe that 30 years is only a starting point.

New strategy for a new phase

The history of the SECOND Bureau of China Construction can be traced back to May 1952.

Chinese the 99th Division of the East China Field Army Infantry of the People's Liberation Army, on the orders of Mao Zedong and Zhu De, was adapted into the 5th Division of the PLA Construction;

The seven bureaus, formerly known as the Fifth Agency of the Second Construction Company of the Northeast Engineering Authority of the Ministry of National Construction and Industry, were established in 1952.

The Northeast Engineering Administration of the Ministry of Construction 5/State Construction and Construction Of the People's Liberation Army (1952) Construction Engineering Department (1954) and the State Administration of Construction and Construction (1979)

China State Construction Engineering Corporation (1982)

China Construction Group Co., Ltd. (2017)

30 years of breeding, 35 years of growth, the achievement of today's construction industry is the world's first

23rd place in the World 500, a step closer to the top 10 in the World 500

40 years of reform and opening up

Further action on deepening the reform of state-owned enterprises

"To become the most internationally competitive investment and construction group" strategic vision

Name Change - Strategic Transformation

Why do you want to make a brand?

1, business throughout more than 100 countries and regions, need to clearly and accurately communicate the core of the brand;

2, has 7 listed companies, the second-level holding company more than 100, the need for a clear system brand norms;

3, along with the name change, followed more than 35 years of "construction projects" strategic core into "construction investment";

4, in the Fortune World 500 and "BRAND F" the world's most valuable brand 500 two list to continue to move forward, for China and the global economic development contribution", china's strength;

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