Project Overview

Beijing Agricultural Investment Co., Ltd. is the Beijing Municipal Committee, the municipal government in order to implement the spirit of the Third Plenary Session of the 17th Central Committee of the Party, funded by the municipal government, authorized the establishment of the first group of innovative agricultural investment and financing platform, shouldering the financial support to farmers, farmers, strong farmers important mission. Founded on December 26, 2008, the registered capital of 3.15 billion yuan.

Brand strategy

Based on the strategic positioning of the leading modern agricultural industry investment and financing platform, the company faces a large-scale, growth-oriented domestic market, has the advantages of domestic and foreign resources, continuously optimize seistic business models, innovation and development lead industry trends, increase scale, increase market share, meet customer needs, serve national macro-control, assume the social responsibility of state-owned enterprises To create value for shareholders, customers and employees, and realize the company's 12345 brand strategy.

During the 13th Five-Year Plan period, Beijing Agricultural Investment Corporation established the implementation of the "12345 (1 strong 2 big 3 categories 4 pieces 5 stars) brand strategy:

1 main line, build the organization brand this 1 strong;

2 goals, big two areas of brand;

3-in-one, organization, business, product3 types of brand development;

4 to spread, 4 pieces of business, distinguish positioning and appeal;

5 benchmarks, 5 star benchmark items or brands.

The overall system is clear, layered, complementary and collaborative.