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Name : Three horses lifting
Industry categories :   Mechanical production  |  
Brand strength :   The top 500 global  |   Industry leading brand  |   Regional strong brand  |  
The service content :   Diagnosis of consulting  |   Brand strategy  |   Creative design  |  
The project properties :   Old brand new environment  |  
apanage : Finland
time : 2011


Project Overview
Jiangsu Sanma lifting from state-owned enterprises to private, over the years, the company by virtue of excellent product quality and high reputation, has been in Shenzhen Daya Bay nuclear power plant, Zhejiang Qinshan nuclear power plant, Nanjing Second Yangtze River Bridge, Jiangyin Yangtze River Bridge, SAIC Group, Xugong Group, Dalian Machine Tool Group, Jiangsu Oriental Shipyard and other national large, Medium-sized engineering projects show their skills, and Volvo, Bayer, Pohang, LG and other well-known foreign companies alike. In 2009 by the international lifting industry leading enterprises after the merger and acquisition, commissioned us to carry out the overall promotion of international brands.

Brand strategy
We from the industry development, market environment, enterprise precipitation and other factors to sort out the new three-horse brand strategy and system brand promotion program, the mid-range crane leader is about to present. The letter "M", the core element of the brand that has been accumulated for many years, is a fusion of international style. "Three horses lifting brand promotion strategy" enclosure: brand slogan: three horses lifting, innovation change. Three horses lifting - Kaizong Mingyi, who is. In the brand development period, the brand name needs to appear high frequency, to achieve repeated and repeated dissemination, brand awareness is very high, or brand slogans and logos and the combination of Chinese and English abbreviations, brand name can be omitted. Innovation and change - thought, behavior, results, core competitiveness of brand ...

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