1/Overview

Brand recognition, in short, it is composed of creativity and design, is the creative ideas, ideas in a design way to extend, present and interpret the process or result. As a corporate creative design - enterprise concept is higher than creativity and creativity, must first clarify the concept of the enterprise, the designer then develop design ideas, in order to make a wonderful design, in short, the final design works to have the same temperament, and can give different visual audience groups with different good associations, is the requirements of creative design to achieve the goal and the difference with ordinary design.

2/Content

Logo design/

logo/VI Design/

Space guide design/

Store terminal environment/

Space atmosphere layout/

Product packaging design/

Marketing material design/

Official website and e-commerce space design /

3/Method

a/Brain-storming

American creationist A.F. Osborn invented the famous brainstorming method in 1938, a collective discussion method, also known as bS, that stimulates creative ideas in the human brain.

The brainstorming approach is to convene a panel discussion of about 10 people around a targeted theme. The words of the conference host must be interesting, so that the scene is relaxed, harmonious, good at guiding and encouraging the meeting members to think positively. In order to make the meeting a warm and productive atmosphere, the participants agreed on four principles: first, not to criticize the ideas put forward by others;

Mainly includes preparation, warm-up, clear questions, talk, processing ideas and other five steps. Through these five steps, the scenarios are first classified as clearly feasible, absurd and somewhere in between, and the best options are selected by evaluation.

b/stop method (gonging-stop method)

A.F. Osbourne, an American creationist, sums up a type of creative technique. Through the repeated intersection of "go" -divergent thinking (to propose creative ideas) and "stop"-amassing thinking (a sober analysis of creative ideas), focus on procedures and gradually approach the problems that need to be solved.

The procedure for the line stop method is:

"1 line" (go) - think about listing the key elements associated with the problem that needs to be addressed;

"Stop 1" - to carry out a detailed analysis and comparison of this;

"2 lines" (go) - what information is possible to solve the problem;

"2 stop" - how to get this information easily;

"3 lines" (go) - all the key points to solve the problem;

"3 stop" (stop) - to determine the best solution to the cut entrance;

"4 lines" (go) - try to find out the method of verification test;

"4 stop" (stop) - select the best test verification method;

"Five lines" (go) - creative performance and presentation;

"5 Stop" - Test correction to the best... Cycle back and forth, until the thinking idea to achieve the desired goal, the successful answer, the formation of a complete planning plan.